AI ToolsAn AI assistant with particular strength in long documents, analysis and careful writing.
- Best for
- Document-heavy work, analysis and writing where tone and accuracy matter
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.5/5
ChatGPT
A general-purpose AI assistant that covers most day-to-day business tasks.
4.5/5Editorial score — our assessment of fit and value
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- Best for
- Teams that want one flexible assistant covering a wide range of everyday tasks
- Less suitable for
- Workflows that need deep integration with a specific system of record
- Free option
- Free plan
What ChatGPT is
ChatGPT is the most widely adopted general-purpose AI assistant, and for most businesses it is the sensible first — and often only — AI subscription. Drafting, summarising, restructuring documents, analysing spreadsheets and answering research questions all sit within its range.
Business tiers add administrative controls and different data-handling commitments than consumer plans, which matters if staff will paste customer or commercial information into it.
Because it is general purpose, it will not match a specialist tool built around one workflow. Its advantage is that it handles the long tail of tasks that never justify their own subscription.
Key features
- Long-form writing, editing and summarisation
- Document and spreadsheet analysis
- Web browsing and research on supported plans
- Custom assistants for repeated internal tasks
- Admin controls and workspace management on business tiers
The trade-off
Where ChatGPT helps, and where it costs you
What works well
- Extremely broad range of useful tasks
- Low barrier to adoption across a whole team
- Business tiers offer clearer data commitments
What to watch
- Output always needs human review
- Not integrated with your systems of record by default
- Consumer and business plans differ in data handling — easy to get wrong
ChatGPT pricing
- Starting price
- Verify current pricing
- Free option
- Free plan
- How it is charged
- Free tier plus paid individual, team and enterprise plans. Business tiers carry different data-use and retention terms — read them before rolling out to staff.
Always confirm pricing on the vendor's own pricing page before you buy — rates vary by region, billing term and current promotion.
Alternatives
If ChatGPT is not the right fit
Other ai tools options worth putting on the same shortlist.
AI Tools
AI ToolsAn AI research assistant that cites its sources, built for answering questions.
- Best for
- Research, competitive analysis and questions where sources matter
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.2/5
AI ToolsMarketing-specific AI writing with brand voice controls and campaign workflows.
- Best for
- Marketing teams producing high volumes of on-brand copy
- Pricing
- Verify current pricing · Free trial
- Rating
- 4.0/5