Skip to main content
ShopTech Tools

Software directory

Every tool we cover

Every product we cover, with what it is best at, who it suits and where it falls short. Filter by category to build a shortlist.

Software directory

Showing 37 of 37 tools

HubSpot logoCRM

HubSpot

Popular starting point

An all-in-one platform where the CRM, marketing and service tools share one contact record.

Best for
Small and mid-sized teams that want CRM, marketing email and website forms in one system
Pricing
Verify current pricing · Free plan + trial
Rating
4.5/5
Pipedrive logoCRM

A sales-first CRM built around a visual pipeline your reps will actually keep updated.

Best for
Outbound and relationship-led sales teams that want a pipeline, not a platform
Pricing
Verify current pricing · Free trial
Rating
4.4/5
Zoho CRM logoCRM

A deeply featured CRM that is unusually affordable if you live inside the Zoho ecosystem.

Best for
Cost-conscious businesses that want extensive functionality and a single-vendor stack
Pricing
Verify current pricing · Free plan + trial
Rating
4.2/5
Salesforce Sales Cloud logoCRM

The enterprise standard — extremely capable, and priced and scoped accordingly.

Best for
Growing sales organisations with complex processes and dedicated admin resource
Pricing
Verify current pricing · Free trial
Rating
4.3/5
monday CRM logoCRM

CRM built on monday.com’s flexible board model — good if your team already works there.

Best for
Teams already using monday.com that want sales and delivery in one workspace
Pricing
Verify current pricing · Free trial
Rating
4.1/5
Shopify logoEcommerce

Shopify

Editor’s pick

The default hosted ecommerce platform — you sell, Shopify runs the infrastructure.

Best for
Businesses that want to sell online without maintaining software or infrastructure
Pricing
Verify current pricing · Free trial
Rating
4.6/5
WooCommerce logoEcommerce

Open-source ecommerce for WordPress — maximum control, and you own the maintenance.

Best for
Content-led businesses on WordPress that want full control of their stack
Pricing
Verify current pricing · Free plan
Rating
4.3/5
BigCommerce logoEcommerce

Hosted commerce with more built in as standard and no platform transaction fees.

Best for
Merchants with complex catalogues who want more included without stacking apps
Pricing
Verify current pricing · Free trial
Rating
4.1/5
Squarespace logoEcommerce

Design-led website building with commerce attached — strongest for small, curated catalogues.

Best for
Design-conscious small businesses selling a limited range of products or services
Pricing
Verify current pricing · Free trial
Rating
4.0/5
Wix logoEcommerce

A flexible drag-and-drop builder with commerce, aimed at owner-operated sites.

Best for
Owner-built small business sites with light commerce or booking needs
Pricing
Verify current pricing · Free plan
Rating
3.9/5
Semrush logoSEO & Marketing

A broad marketing suite: SEO, paid search, content and competitor research in one place.

Best for
Marketing teams and agencies that need SEO, PPC and content data in one platform
Pricing
Verify current pricing · Free plan + trial
Rating
4.6/5
Ahrefs logoSEO & Marketing

Backlink and keyword research with a reputation for data quality and a clean workflow.

Best for
SEO-focused teams that prioritise backlink and keyword data quality
Pricing
Verify current pricing · None
Rating
4.5/5
Moz Pro logoSEO & Marketing

An approachable SEO toolset with strong local search and beginner-friendly education.

Best for
Small businesses and marketers newer to SEO, especially with a local focus
Pricing
Verify current pricing · Free trial
Rating
4.0/5
Mailchimp logoSEO & Marketing

Email marketing with broad templates and integrations, familiar to almost everyone.

Best for
Small businesses running newsletters and straightforward automated email
Pricing
Verify current pricing · Free plan
Rating
4.0/5
Brevo logoSEO & Marketing

Email, SMS and light CRM priced by sends rather than by contacts stored.

Best for
Businesses with large contact lists and moderate send volume
Pricing
Verify current pricing · Free plan
Rating
4.0/5
ClickUp logoProject Management

An unusually configurable work platform that consolidates tasks, docs and goals.

Best for
Teams consolidating several tools who have someone to own the configuration
Pricing
Verify current pricing · Free plan + trial
Rating
4.4/5
monday.com logoProject Management

Visual work management that non-technical teams pick up quickly.

Best for
Cross-functional and non-technical teams that need visibility fast
Pricing
Verify current pricing · Free plan + trial
Rating
4.4/5
Asana logoProject Management

Opinionated project and portfolio management with excellent structure for larger teams.

Best for
Established teams that want structure, portfolios and cross-project reporting
Pricing
Verify current pricing · Free plan + trial
Rating
4.3/5
Trello logoProject Management

The simplest useful kanban board — excellent at small scope, deliberately limited beyond it.

Best for
Small teams and simple, self-contained projects
Pricing
Verify current pricing · Free plan
Rating
4.0/5
Hostinger logoHosting

Budget-focused shared and managed hosting with a genuinely usable custom control panel.

Best for
Small business sites and early projects that need reliable hosting at low cost
Pricing
Verify current pricing · None
Rating
4.3/5
SiteGround logoHosting

Managed shared hosting with a strong support reputation and solid WordPress tooling.

Best for
Small business and WordPress sites that value support quality over lowest price
Pricing
Verify current pricing · None
Rating
4.3/5
Cloudways logoHosting

Managed cloud hosting on top of major providers — control without server administration.

Best for
Agencies and developers hosting multiple sites who want performance without sysadmin work
Pricing
Verify current pricing · Free trial
Rating
4.2/5
Kinsta logoHosting

Premium managed WordPress hosting with excellent tooling and support.

Best for
Revenue-critical WordPress sites and agencies managing client hosting
Pricing
Verify current pricing · None
Rating
4.4/5
WP Engine logoHosting

Established managed WordPress hosting with strong agency and enterprise tooling.

Best for
Agencies and businesses running WordPress as a core business system
Pricing
Verify current pricing · Free trial
Rating
4.2/5
ChatGPT logoAI Tools

A general-purpose AI assistant that covers most day-to-day business tasks.

Best for
Teams that want one flexible assistant covering a wide range of everyday tasks
Pricing
Verify current pricing · Free plan
Rating
4.5/5
Claude logoAI Tools

An AI assistant with particular strength in long documents, analysis and careful writing.

Best for
Document-heavy work, analysis and writing where tone and accuracy matter
Pricing
Verify current pricing · Free plan
Rating
4.5/5
Jasper logoAI Tools

Marketing-specific AI writing with brand voice controls and campaign workflows.

Best for
Marketing teams producing high volumes of on-brand copy
Pricing
Verify current pricing · Free trial
Rating
4.0/5
Perplexity logoAI Tools

An AI research assistant that cites its sources, built for answering questions.

Best for
Research, competitive analysis and questions where sources matter
Pricing
Verify current pricing · Free plan
Rating
4.2/5
Notion logoProductivity

Documents and databases in one flexible workspace — a wiki you can shape into anything.

Best for
Teams that want documentation, knowledge and lightweight trackers in one place
Pricing
Verify current pricing · Free plan
Rating
4.4/5
Slack logoProductivity

Channel-based team messaging with the deepest integration ecosystem.

Best for
Distributed teams that need organised, searchable internal communication
Pricing
Verify current pricing · Free plan
Rating
4.3/5
Google Workspace logoProductivity

Business email, docs, storage and video calls — the sensible baseline for most teams.

Best for
Almost any team that needs professional email and collaborative documents
Pricing
Verify current pricing · Free trial
Rating
4.4/5
Calendly logoProductivity

Scheduling links that remove the back-and-forth from booking meetings.

Best for
Anyone who books meetings with people outside their organisation
Pricing
Verify current pricing · Free plan
Rating
4.2/5
Xero logoBusiness Tools

Cloud accounting with unlimited users — strong in the UK, Australia and New Zealand.

Best for
UK, Australian and New Zealand businesses, and any team needing multiple users
Pricing
Verify current pricing · Free trial
Rating
4.3/5
FreshBooks logoBusiness Tools

Invoicing-first accounting aimed at freelancers and service businesses.

Best for
Freelancers, consultants and small service businesses billing time
Pricing
Verify current pricing · Free trial
Rating
4.0/5

Scores are our editorial assessment of fit and value — not an average of user reviews.

Get better software recommendations.

Useful software guides and comparisons, without the noise.

No backend is connected in this version — submissions are not stored or sent anywhere.