
Best CRM for Real Estate Agents and Brokerages
Real estate runs on follow-up over long, irregular cycles. Here is how to choose a CRM that guarantees the eight-month-old lead still gets a call.
CRM4 min
Business email, docs, storage and video calls — the sensible baseline for most teams.
Some links on this website are affiliate links. If you purchase a product through one of these links, we may earn a commission at no additional cost to you. Read our disclosure.
Google Workspace is the baseline productivity purchase for a large share of small businesses: professional email on your own domain, real-time collaborative documents, shared drives, calendars and video meetings.
Its collaborative editing remains the benchmark, and administrative controls are strong enough for regulated small businesses.
Because it covers so much, it is worth auditing what else you pay for. Many teams buy separate storage, video and document tools they already have here.
The trade-off
Always confirm pricing on the vendor's own pricing page before you buy — rates vary by region, billing term and current promotion.

Real estate runs on follow-up over long, irregular cycles. Here is how to choose a CRM that guarantees the eight-month-old lead still gets a call.
CRM4 min
Alternatives
Other productivity options worth putting on the same shortlist.
Documents and databases in one flexible workspace — a wiki you can shape into anything.
Channel-based team messaging with the deepest integration ecosystem.