Skip to main content
ShopTech Tools

Email, SMS and light CRM priced by sends rather than by contacts stored.

4.0/5Editorial score — our assessment of fit and value

Some links on this website are affiliate links. If you purchase a product through one of these links, we may earn a commission at no additional cost to you. Read our disclosure.

Best for
Businesses with large contact lists and moderate send volume
Less suitable for
Teams that want the most polished template and journey builder available
Free option
Free plan

What Brevo is

Brevo (formerly Sendinblue) prices primarily on emails sent rather than contacts stored, which makes it structurally cheaper for businesses with large lists they email infrequently.

It bundles transactional email, SMS, chat and a basic CRM, so small teams can cover several channels in one subscription.

Template design and reporting are less polished than the category leaders, and deliverability tuning takes more attention on lower tiers.

Key features

  • Send-based pricing with unlimited contacts
  • Email, SMS and WhatsApp campaigns
  • Transactional email and SMTP
  • Basic built-in CRM and pipelines
  • Automation workflows

The trade-off

Where Brevo helps, and where it costs you

What works well

  • Cost-effective for large, infrequently emailed lists
  • Multi-channel in one subscription
  • Includes transactional sending

What to watch

  • Editor and templates feel less refined
  • Reporting is comparatively basic
  • Daily send caps apply on the free tier

Brevo pricing

Starting price
Verify current pricing
Free option
Free plan
How it is charged
Send-based pricing with unlimited contact storage on most plans. SMS is charged per message and priced by country.

Always confirm pricing on the vendor's own pricing page before you buy — rates vary by region, billing term and current promotion.

Alternatives

If Brevo is not the right fit

Other seo & marketing options worth putting on the same shortlist.

All software
Mailchimp logoSEO & Marketing

Email marketing with broad templates and integrations, familiar to almost everyone.

Best for
Small businesses running newsletters and straightforward automated email
Pricing
Verify current pricing · Free plan
Rating
4.0/5
HubSpot logoCRM

HubSpot

Popular starting point

An all-in-one platform where the CRM, marketing and service tools share one contact record.

Best for
Small and mid-sized teams that want CRM, marketing email and website forms in one system
Pricing
Verify current pricing · Free plan + trial
Rating
4.5/5