SEO & MarketingEmail, SMS and light CRM priced by sends rather than by contacts stored.
- Best for
- Businesses with large contact lists and moderate send volume
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.0/5
Mailchimp
Email marketing with broad templates and integrations, familiar to almost everyone.
4.0/5Editorial score — our assessment of fit and value
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- Best for
- Small businesses running newsletters and straightforward automated email
- Less suitable for
- Large lists where contact-based pricing becomes the dominant cost
- Free option
- Free plan
What Mailchimp is
Mailchimp is the most widely recognised email marketing platform and remains a sensible default for small businesses sending newsletters and simple automated sequences.
Its template library, integration coverage and reporting are all solid, and almost every ecommerce platform and CRM has a native connector.
Pricing scales with your audience size, so large lists with low engagement get expensive — list hygiene has a direct financial impact here.
Key features
- Drag-and-drop email builder with a large template library
- Audience segmentation and tagging
- Automated customer journeys
- Landing pages and signup forms
- Reporting with ecommerce revenue attribution
The trade-off
Where Mailchimp helps, and where it costs you
What works well
- Very widely integrated
- Approachable for non-marketers
- Free tier for getting started
What to watch
- Contact-based pricing penalises large, inactive lists
- Automation is less flexible than specialist platforms
- Feature gating across tiers can be confusing
Mailchimp pricing
- Starting price
- Verify current pricing
- Free option
- Free plan
- How it is charged
- Contact-based tiers with send limits. Costs rise with audience size regardless of how often you send.
Always confirm pricing on the vendor's own pricing page before you buy — rates vary by region, billing term and current promotion.
Alternatives
If Mailchimp is not the right fit
Other seo & marketing options worth putting on the same shortlist.
SEO & Marketing
CRMHubSpot
Popular starting pointAn all-in-one platform where the CRM, marketing and service tools share one contact record.
- Best for
- Small and mid-sized teams that want CRM, marketing email and website forms in one system
- Pricing
- Verify current pricing · Free plan + trial
- Rating
- 4.5/5