AI ToolsA general-purpose AI assistant that covers most day-to-day business tasks.
- Best for
- Teams that want one flexible assistant covering a wide range of everyday tasks
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.5/5
Software by business need
Software for Marketing Teams
Research, campaign execution and reporting for in-house marketing.
Marketing stacks fragment quickly: a tool for SEO, one for email, one for social, one for landing pages, and no single view of what worked. The consolidation question is worth asking before every new subscription.
The picks below cover research, execution and reporting, and favour tools whose data can be pulled into one place.
Starting shortlist
A sensible stack for marketing teams
Each entry says why it is here. Read the linked profile before committing to anything.
- 01
SemrushResearch and reporting across SEO, content and paid in one platform - 02
HubSpotForms, email and attribution against the same contact record as sales - 03
AhrefsContent gap and backlink research for editorial planning - 04
AsanaCampaign planning with portfolio-level visibility - 05
JasperOn-brand copy at volume when several people write - 06
MailchimpNewsletters and automated journeys with familiar tooling
Scores are our editorial assessment of fit and value — not an average of user reviews.
Also worth considering
Other tools that suit marketing teams
AI Tools
Project ManagementAn unusually configurable work platform that consolidates tasks, docs and goals.
- Best for
- Teams consolidating several tools who have someone to own the configuration
- Pricing
- Verify current pricing · Free plan + trial
- Rating
- 4.4/5
Project ManagementVisual work management that non-technical teams pick up quickly.
- Best for
- Cross-functional and non-technical teams that need visibility fast
- Pricing
- Verify current pricing · Free plan + trial
- Rating
- 4.4/5
CRMThe enterprise standard — extremely capable, and priced and scoped accordingly.
- Best for
- Growing sales organisations with complex processes and dedicated admin resource
- Pricing
- Verify current pricing · Free trial
- Rating
- 4.3/5
AI ToolsWriting assistance that works everywhere your team already types.
- Best for
- Teams whose customer-facing writing needs to be consistent and correct
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.2/5
AI ToolsAn AI research assistant that cites its sources, built for answering questions.
- Best for
- Research, competitive analysis and questions where sources matter
- Pricing
- Verify current pricing · Free plan
- Rating
- 4.2/5
CRMCRM built on monday.com’s flexible board model — good if your team already works there.
- Best for
- Teams already using monday.com that want sales and delivery in one workspace
- Pricing
- Verify current pricing · Free trial
- Rating
- 4.1/5
SEO & MarketingAn approachable SEO toolset with strong local search and beginner-friendly education.
- Best for
- Small businesses and marketers newer to SEO, especially with a local focus
- Pricing
- Verify current pricing · Free trial
- Rating
- 4.0/5
Go deeper
Categories that matter most here
AI Tools
Writing assistants, research tools and AI features that hold up outside a demo.
7 tools · 0 articles
CRM
Compare CRM platforms for small businesses, sales teams and growing companies.
8 tools · 4 articles
SEO & Marketing
Keyword research, site audits, rank tracking and marketing platforms — and how to tell them apart.
7 tools · 2 articles
Project Management
Task, project and work-management tools for teams that have outgrown a shared document.
6 tools · 3 articles
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